AR effect can be a great promotional tool for any releasing artist’s upcoming song or an album. The fans are an already heavily engaged community, so why not let them identify with their idols even more and become natural ambassadors of their artistic work?

This is precisely what we did for a UK-based band Snakehips. We designed a gamified, face-controlled Instagram effect that was a creative extension of a pretty distinctive video to the song “Lie for You”: https://www.youtube.com/watch?v=Sj5Rqovy7u8
Thanks to this, fans got a chance to feel like they were part of the video - and, in turn, the video got additional exposure through stories shared by them.